Develops hand-eye coordination When the child tries to stack one on top of the other then it automatically helps in developing the hand-eye coordination,Educational The alphabets at the base of the cubes let them learn the basics of English playfully,Helps in identifying colours The bright colours of the cubes help your child to identify the basic colours like red, blue, green and yellow,Observation Since the cubes are of different sizes, therefore while staking them, the kid has to identify the sizes which help to improve their observation power,Keeps the kid occupied In the process of stacking the cubes, your child will remain occupied for a certain period of time,Provides encouragement When your child is able to build a proper tower with the colorful cubes, he would be encouraged